When people visit your website, they’re not just browsing—they’re on a quest to connect with your brand. They want to know who’s behind the curtain, why you started this whole thing, and if they can trust you enough to hit that “buy” button. That’s why your website needs a Founders Note on the home page and how it can work wonders. It’s like adding a friendly face to your website and saying, “Hey, I’m here and I care!” Let’s dive into why a Founder’s Note is not just a nice-to-have but a must-have for your site.
1. People Want to Know Who They’re Working With
Imagine you’re at a party and someone hands you a business card with no name, no face, and no explanation—how would you feel? Kind of weird, right? That’s what it’s like for visitors when they come across a website with no personal touch. A Founder’s Note helps your business go from “just another website” to “Hey, I know this person!”
According to Sprout Social, 70% of people feel more connected to brands with CEOs who are visible and engaging. So, why not give them a glimpse of who’s running the show? When you share a bit about yourself—like your background, your hobbies, or what gets you out of bed in the morning—it makes your business feel more relatable.
For example, let’s say you’re a coffee shop owner who started your business because you’re a coffee fanatic who can’t function without your morning brew. Sharing that you’ve spent years perfecting the art of brewing coffee and your dream was to bring that perfect cup to others makes you sound like someone people would want to support. It’s not just about selling coffee; it’s about sharing your passion for it. And who doesn’t love a good coffee story?
2. They Want to Understand Why You Started This Company
Your company’s origin story is like the secret sauce that makes your brand special. Why did you start this business? What drove you to dive into the deep end? A Founder’s Note gives you a chance to tell that story.
In his popular TED Talk, Simon Sinek explains that people don’t just buy what you sell; they buy why you sell it. If you share why you’re passionate about your business—whether it’s a personal experience or a dream you’ve chased—people are more likely to connect with you. For instance, if you started a business because you wanted to solve a problem you faced personally, sharing that journey can be incredibly compelling.
3. They Want to See Who They Can Trust
Let’s be honest—buying from an anonymous website can feel a bit like diving into a mystery novel without knowing the ending. You want to know if the site is trustworthy and if your money is in safe hands. That’s where a Founder’s Note comes in, reassuring visitors that there’s a real person behind the screen.
According to a PwC survey, 86% of consumers say trust is key when deciding where to spend their money. So, how do you build that trust? By showing up, being transparent, and letting people get to know you. A Founder’s Note can help visitors see that you’re not just another faceless entity but someone they can trust.
Imagine a site that’s selling handmade jewelry. A Founder’s Note from the creator talking about their love for crafting jewelry and the journey of starting their business can turn a skeptical visitor into a fan. It shows that there’s real passion behind the products, not just a business looking to make a quick buck. This is why your website needs a Founders Note.
Building Trust is Like Making a New Friend
Your website should be more than just a digital brochure; it should be a place where people feel they can trust and connect with you. This is why your website needs A Founder’s Note on your home page. It helps to showcase you are a real person. It adds a personal touch, tells your story, and helps visitors feel more confident in choosing your business.
So, if your website is currently missing that personal touch, now’s the perfect time to add a Founder’s Note. Share a bit about yourself, explain why you started your business, and show that you’re someone people can trust. It’s like giving your visitors a virtual handshake and saying, “Hi, I’m here, and I’m excited to work with you!” After all, trust is the foundation of any good relationship, and your Founder’s Note is the first step in building that trust.
Now go ahead, add that personal touch to your website. Because who wouldn’t want a friendly hello from the person behind the brand? Plus, your visitors will thank you for making their online shopping experience feel a little less like an internet mystery and a little more like a chat with a friend.
Do you need help adding your Founders Note? Get a quote here
